Sometimes it can be difficult to apply the insights from large enterprises to small business. Why is Principles one of the best small business books of 2017? Named the best business book of 2017 by Amazon, Principles contains wisdom and information that can be used in a business of any size. His book, Principles, outlines the fundamental but unconventional principles that he used over the course of a long career to create and grow his investment firm. Ray Dalio is one of the most successful investors and entrepreneurs in the world. Blue Ocean Shift builds on previous work to deliver a five-step process that businesses can use to move to clearer waters.
#Best books to read 2017 business drivers#
Why is Blue Ocean Shift one of the best small business books of 2017?Ī small business can’t survive if it’s forced to spend time, budget, and energy on competing.įinding blue oceans can help small business owners focus on the core drivers of their business without worrying about being out-competed on price or other factors. In a follow-up to a classic- Blue Ocean Shift expands on the idea of a competition-less business by providing actionable advice to make the move from red ocean to blue. Instead of competing with other players is an aggressive, bloodied, “red” ocean, move your company to a blue ocean where you are not just the biggest fish-you are the only one. What if you could be the only player in your market?īlue Ocean Strategy is one of the most widely cited books in business and marketing, and is based on a simple premise-go where there is no competition. Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth, by W. Side Hustle helps you go from idea to income without wasting time on things that don’t matter. What tools do you need, and which can you ignore? What are the most important drivers of a small business? What should you be spending most of your time on? If you run a small business or are thinking of starting one, it can be difficult to figure out what matters and what doesn’t. Entrepreneurial life is different from working a day-to-day job, and requires a different way of thinking. Why is Side Hustle one of the best small business books of 2017?Ī small business isn’t exactly a “side hustle,” but a lot of the same principles apply.
Side Hustle, by Chris Guillebeau, provides a 27-day outline to help entrepreneurs go from not having a business idea to bringing in early revenue. When starting a business, there are a lot of different areas that need your attention.
Side Hustle: From Idea to Income in 27 Days, by Chris Guillebeau But, as Holiday argues, creating and marketing high quality work for a specific target audience can generate buzz without requiring a lot of cash. Can a big marketing budget help? Of course. For an individual or small team, the ability to create something that spreads through word of mouth is a powerful skill.Ī perennial seller is exactly that. Small businesses don’t usually have the budgets to put together expensive, massive marketing campaigns. Why is Perennial Seller one of the best small business books of 2017?
#Best books to read 2017 business how to#
In this book, Holiday breaks down the key attributes of perennial sellers-and walks through how to create, position, and market a perennial seller of your own. Perennial Seller, by Ryan Holiday, is a book about the latter. Others stay relevant for years-and even grow in popularity-long after they are created. Some products are launched and then immediately forgotten. Perennial Seller: The Art of Making and Marketing Work that Lasts, by Ryan Holiday These are the 10 best small business books of 2017. Which books provide insights that you can actually apply? What makes each book valuable to small business owners in particular?
You’ll see some overlap between the books mentioned here and elsewhere, but this list narrows its focus to small business. There are quite a few lists describing the best business books of 2017, and in some ways this is another one. Stories of mergers and acquisitions, years of product development, and brilliant business decisions are interesting, but they don’t always spur ideas that you can use. What’s more, the insights from business books can sometimes be difficult to apply to a small business. According to the International Publishers Association, hundreds of thousands of business books are published every year.įor people running small businesses, there isn’t time to read and digest a hundred thousand books-or even a hundred books-every year.